In 1984, Gilbert Gruet, whose Champagne house, Gruet et Fils had produced fine Champagne in Bethon, France, since 1952, made the decision to plant an experimental vineyard, exclusively planted with Pinot Noir and Chardonnay grapes, in New Mexico of all places.

Sandy and loamy soil, and a lack of humidity that might contribute to rot, give a consistency of fruit year in and year out, and allow Gruet to produce wines without the use of pesticides.